According to a recent report by the American Automobile Association, 73% of Americans consider themselves to be above average drivers. That means that nearly two-thirds of the population is confident in their driving ability, despite the fact that over 90% of all accidents are caused by human error. Regardless of how confident the public is […]
This week we met with Global News in Halifax to discuss DriveCare, and how we’re changing the way people drive by using a simple strategy that’s been used by parents since the dawn of civilisation: positive reinforcement.
We try to be everywhere. Sometimes that means traveling far and wide to spread our message of road safety and distraction prevention, and sometimes it means discovering brand new places right here in our own backyard.